Creating a new graphic style to represent the complex technology sitting behind Amadeus’ single, customer-facing platform.
The brand behind every journey
Designhouse was appointed by the Corporations team at Amadeus to support their B2B communication. The brief required a number of messages to be simplified and presented in a fresh style to achieve cut-through in a sector dominated by photographic creative treatments.
We put “Behind every journey” at the heart of the advertising campaign, creating a new graphic to represent the complex technology sitting behind a single, customer-facing platform. Initially visualised with a plane, the linear design has the flexibility to be adapted for other methods of transport.
A series of different creative treatments were developed for different audiences, appearing in a variety of Amadeus communication channels. The new concept and iconography has been introduced into supporting e-marketing campaigns and digital communications.
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