Banner Homes has long been known for building some of the most desirable homes in the country, constructed to exacting standards of quality and luxury.
Following a recent rebranding, we were asked to create an advertising campaign to promote the new identity and reinforce the company’s core values and ethos. In a bold move away from standard exterior shots of properties we decided instead to focus on the truth about Banner Homes; their reputation for outstanding quality that is evident right through the build, even in the smallest hidden corners. The outcome was a unique, eye-catching campaign that reassured consumers that with Banner everything is taken care of with a relentless eye for detail.
Banner Homes have since won Silver in the ‘What House’ Awards for Best Medium Housebuilder. They were recognised for their build quality, innovation and “exceptionally strong brand, one of the most recognisable in the industry”.
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& Art Direction
In a bold move away from standard property shots we focussed on the truth about Banner Homes – a unique, eye-catching campaign that reassured consumers that everything is taken care of, down to the finest detail
Website & Digital
It’s early days but since launching the campaign Banner have seen a steady increase in new visitors to their website.
Signage & Wayfinding