Bluebird Care appointed Designhouse to help shift the brand towards owning its space in the UK homecare sector and to develop a more consistent brand message.
Exploiting the sector’s conservative approach to communications, we defined and highlighted the differences between Bluebird Care and other providers, articulating organisational values and introducing a new strapline ‘By your side’.
Creatively, we moved away from the traditional use of images of carers in uniform and ‘medical’ blues. We commissioned lifestyle photography to help communicate the benefits to people receiving care in the sanctuary of their homes and introduced a more distinctive, sophisticated palette, with a blue that suggested the premium offer of care that could be owned by Bluebird Care.
Alex Cavell, PR & Marketing Manager at Bluebird Care: “With Designhouse, we found a team that could truly empathise with our brand – they just got it. Only through an excellent understanding of our business could they deliver what they did.”
The ‘Every Visit Counts’ campaign led to a 40% increase in recruitment for Bluebird Care.
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