Bluebird Care is one of the UK’s leading homecare and live in care agencies who deliver the services in the comfort of your own home.
Bluebird Care appointed Designhouse to help shift the brand towards owning its space in the UK homecare sector and to develop a more consistent brand message.
Exploiting the sector’s conservative approach to communications, we defined and highlighted the differences between Bluebird Care and other providers, articulating organisational values and introducing a new strapline ‘By your side’.
Creatively, we moved away from the traditional use of images of carers in uniform and ‘medical’ blues. We commissioned lifestyle photography to help communicate the benefits to people receiving care in the sanctuary of their homes and introduced a more distinctive, sophisticated palette, with a blue that suggested the premium offer of care that could be owned by Bluebird Care.
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