Developing the visual identity for Camden Council’s new seven-year vision for the borough

Following a competitive pitch, Designhouse was commissioned to deliver an identity for Camden Council’s new seven-year vision.

The challenge was to capture the collective energy of all parties building Camden’s future – not just the council but also the residents, partners and local organisations.

The new brand needed to inspire the community and be versatile enough to work in a variety of formats, on its own or alongside the main Camden Council logo, or with partner branding.

We took inspiration from the iconic stained-glass window at the top of the Camden Council building, creating a wireframe graphic device that could be filled with diverse images representing the spirit of the borough.

Two separate but similar brochures were created: ‘Camden 2025’ for an internal audience; and ‘Our Camden Plan’ for an external audience of residents, local businesses, partners and key influencers.

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