Chez Sushi

Chez Sushi is a unique, casual and fun Japanese sushi concept based in the heart of Dubai.

Quirky branding for a new Dubai restaurant

Designhouse were commissioned to create a new brand identity for restaurant group Sho Cho in Dubai. Having already established themselves as a leading provider of modern Japanese food and vibrant lounge bars, the group wanted to create a unique sushi restaurant with a fun and quirky appeal.

Working in conjunction with Sho Cho’s architects and web development team, Designhouse led the creation, development and implementation of the new creative concept for the Chez Sushi brand from naming strategy to brand roll-out.

The identity was also featured on the Design Week website.

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