Fullers is London’s leading brewery and pub retailer with a history dating back to 1845.
Designhouse were originally appointed to provide strategic advice as well as design consultancy, undertaking a programme of design-led change encompassing corporate identity, branding, packaging and retail design. The objective being to communicate Fuller’s heritage and put the tradition back into its corporate, product and retail brand identities.
The griffin symbol was given stature and the corporate colours were changed from green to a rich combination of red, black and gold, with new look design for London Pride, ESB, and Chiswick Bitter.
Today Fullers is one of the most profitable independent family breweries in the country and we are exceptionally proud of the work which was awarded an International Design Effectiveness award.
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Retail / Experiential
We also created the very successful retail brands – Ale and Pie and The Fine Line. Both concepts are being rolled out through London and South West England.