Henderson Global Investors

Henderson Global Investors is an international investment company, with a strong reputation and a proud history, going back to 1934. Designhouse were commissioned to reposition, rename and create a new brand identity for a once popular N1 Shopping Centre located in Islington, North London.


The centre has recently been delivering a 60 million pound return.

Reposition, rename and create a new brand identity for a once popular N1 Shopping Centre located in Islington, North London. Despite its central location at the heart of the community, offering a mix of shops, eateries, bars and live music, the venue was felt to be under performing with the leasing team struggling to attract high quality retailers and premium eateries. It was essential that the re-branding exercise should not only appeal to the affluent target consumers but should also enhance retail interest and occupancy by shifting current perceptions and raising the profile of the scheme.


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and design requirements.

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Signage & Wayfinding

It was essential that the re-branding exercise should not only appeal to the affluent target consumers but should also enhance retail interest and occupancy by shifting current perceptions and raising the profile of the scheme.


Advertising
& Campaigns

The campaign approach is a playful way of interacting with the audience and bringing the surroundings to life by day and by night.