Land Securities Group plc is the largest commercial property company in the UK and the leading British property development and investment company headquartered in central London.
The Elements – Shop whatever the weather
Designhouse were awarded the creation of a brand strategy, naming, identity and guidelines for a high quality shopping and leisure centre in the heart of Livingston, Scotland.
The development features an innovative EFTE roof to shield customers from the unpredictable Scottish climate. This inspired ‘The Elements’ name and the ability to ‘Shop whatever the weather’ provided Designhouse with a unique concept to inform the distinctive visual language.
The centre was 98% full and at launch attracted high profile tenants such as Swarovski, H&M, Topshop, Burton, Next, M&S and Debenhams.
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Livingston has the fastest-growing population in Scotland – with the youngest average age at just 36. This lends an energy and buzz to the community, and yet those unfamiliar with the town did not necessarily recognise this. Land Securities wanted to spread the word about its vibrancy and sense of community, challenging preconceptions.
Designhouse’s solution was a book – ‘Six Degrees of Livingston’ which explores the threads that form the fabric of the community.
& Art Direction