A refined new look for Edinburgh’s leading luxury destination
Designhouse was commissioned by LaSalle Investment Management to develop a new retail identity that reinforced Multrees Walk as the number one luxury shopping destination outside London for domestic and international visitors.
Edinburgh’s East End was undergoing significant regeneration, and LaSalle wanted to capitalise on the potential increase of visitors to this vibrant shopping district.
Existing brands in the pedestrianised walk included Scotland’s only Harvey Nichols plus Louis Vuitton, Burberry, Michael Kors, Max Mara and BOSS.
The new master logo features a stylish monogram ‘hidden’ in a sphere of leaves, mirroring the tucked-away location in the heart of Edinburgh’s fashionable shopping quarter. The highly flexible identity allows for infinite seasonal and sector customisation, creating intrigue, engagement and encouraging shoppers to visit.
A sophisticated primary colour palette of teal blue, black and gold works hard both individually and as a set.
The refreshed identity has been applied to a new website, signage, uniforms and stationery.
LaSalle Investment Management:
“Edinburgh’s East End is undergoing a transformation, and we are well-placed to be a part of this success story. We’ve got plenty of demand from retailers who want to sit alongside established luxury brands and benefit from the potential for future growth in this vibrant district. The new identity, beautifully crafted by Designhouse, is part of our ongoing strategy to capitalise on this.”
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