NWCD Sub Brands
Designhouse is the lead creative agency for North West Cambridge Development.
It will provide staff and student accommodation and facilities for some 8,500 people on a 150 hectare site to the north west of the city.
Our brief was to create the names and brand identities for the four customer-facing operating companies that will manage the services and facilities onsite once people move into their new homes.
• Portal: Estate Management
• Core: Sustainable Heat Management
• Go: Sport Services
• Lodge: Property Rental Services
Working within existing guidelines, we created fresh, customer-friendly logos, where the personalities of each service are reflected in the treatment: Portal – all encompassing, Core – ambient and warm, Go – dynamic and fast paced, and Lodge – trustworthy and established.
Each of the four new marques are derived from the existing North West Cambridge Development modern heraldic identity. The colours are taken from the existing secondary palette.
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and design requirements.
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