North West Cambridge Development
Expanding the University of Cambridge world
Designhouse is the lead creative agency for North West Cambridge Development.
It will provide staff and student accommodation and facilities for some 8,500 people on a 150 hectare site to the north west of the city.
Our brief was to create the names and brand identities for the four customer-facing operating companies that will manage the services and facilities onsite once people move into their new homes.
• Portal: Estate Management
• Core: Sustainable Heat Management
• Go: Sport Services
• Lodge: Property Rental Services
Working within existing guidelines, we created fresh, customer-friendly logos, where the personalities of each service are reflected in the treatment: Portal – all encompassing, Core – ambient and warm, Go – dynamic and fast paced, and Lodge – trustworthy and established.
Each of the four new marques are derived from the existing North West Cambridge Development modern heraldic identity. The colours are taken from the existing secondary palette.
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