Bringing clarity to closure
Designhouse was appointed by Retail Realisation’s founding partners to develop the corporate identity for their new company, supporting retailers in difficulty.
With a wealth of senior experience, Retail Realisation provides inventory realisation for businesses facing significant challenges, achieving the maximum commercial benefit for clients while also providing support and advice through the process.
The challenge was to develop an identity that reflected both the commercial credentials of the partners as well as their ability to empathise with clients and support them through the emotions of the process.
The clear, straightforward wordmark employs ‘Gotham Narrow’ as a typeface, customised through exaggerated spacing. We introduced a divider line as a graphic device representing closure and repeated this throughout the applications, creating RR avatars for the new website and social media platforms as well as new iconography and animations.
A simple colour palette of blue, white and black further reinforces the brand values: straightforward; reliable; calm; while the lavender blue tint allows Retail Realisation to ‘own’ its space in the sector. We recommended engaging, semi-interaction imagery, moving away from clichéd financial stock photography.
The new identity was introduced across website, social media pages, stationery and presentation templates.
COO and Founding Partner,
“As a new business, it was really important to have a corporate identity that helped establish our credentials and open doors for new business meetings. The team at Designhouse delivered an identity, graphic system and website that differentiates us in the sector and reflects both our professional experience and values. We are delighted with the results.”
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