States of Jersey
The States of Jersey is the parliament and government of the British Crown dependency of Jersey. The States HR department required a brand name and identity for internal and external communications.
The people brand
The States of Jersey’s HR department required a brand name and identity for internal and external communications. ‘People’ and ‘Communications’ are at the heart of their proposition, so we created a flexible, future-proof system and mechanism for each communication – a prefix or suffix could be added to ‘People’ e.g. Inspiring People, People Potential. An easy to use, editable format of this device allowed the in-house HR team to create new versions.
A primary palette of purples were chosen together with a secondary palette of The States brand colours; Red, Stone, Pebble and Pink to visually align with the external brand.
In order to emphasise the peoples’ pride in the States of Jersey brand, we applied the lions from the logo as large watermarks on the covers / insides of collateral. A further suite of simple and attractive icons were created to help describe complex subjects and break up heavy text content. Together these elements created a fresh, innovative and flexible approach – applied to various templates and toolkits together with usage guidelines for HR staff to implement throughout the diff erent departments.
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