Reaching new heights
Designhouse was commissioned to develop the name and brand identity for an exclusive new beauty and orthopaedic clinic in Crans Montana.
The brief was to deliver a brand concept that worked for both doctors and patients, and that would become synonymous with Swiss excellence in movement and beauty.
The brand values – excellence, state of the art, bespoke and trust – inspired us to propose the name Summit.
For the logo, we brought together three typically Swiss concepts: the mountains, the Swiss Cross and Swiss typography. A subtle reference to the mountains is created through the use of a 45 degree angle repeated throughout the branding and applications.
The muted colour palette reflects the natural landscape, supported by vibrant choices in accompanying photography, all working together in harmony.
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