Leading Through Blueprint
Designhouse was appointed to develop the launch identity and marketing collateral for international travel retail experts, The Blueprint Partnership.
The brief was to create a brand that reflected the team’s core values and their mission to challenge the use of travel retail space, maximising performance for their clients.
A classic Italian typeface mirrors a high-end proposition that becomes intriguing and disruptive when used large and distorted. The initials TBP were developed on a strong underlying grid that provides the blueprint on which to work.
Deliverables included an animated logo build for presentation templates, website look and feel, a full stationery suite and bespoke icons created for different travel retail sectors.
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