A festive feel for Centrica
Good news to start the year. Our #adventcalendar campaign for Centrica Business Solutions, which combined a distinctive, seasonal creative theme with core brand messages, achieved average engagement rates of 2.9%.
The campaign ran in December on LinkedIn and Twitter, using the 12 days of Christmas as a creative tool to highlight ways businesses can improve energy efficiency and sustainable growth.
Throughout the festive season, we used 12 different animated videos that challenged people to guess the key results from recent Centrica research on future energy trends. The aim was to encourage visitors to download Centrica’s white paper, which sets out how businesses can prepare for a more commercially and environmentally sustainable energy future.