Transform Awards – Celebrating the best of European rebranding
The Designhouse team were out in force earlier this week at the prestigious Transform Awards Europe 2020, held at The Brewery, London.
Established 10 years ago to recognise ‘the most innovative, creative and successful brand work across the world’, the Transform Awards have categories that focus on brand strategy, brand execution, content and evaluation.
Two of our rebranding projects won awards: best visual identity by a charity, NGO or not-for-profit with Robbie’s Rehab; and best visual identity from the property, construction and facilities management sector with The Scotscape Group.
Launched in June 2017, children’s cancer charity Robbie’s Rehab provides specialist physiotherapy, cognitive and educational support for children with brain tumours. The founders asked Designhouse to create a new, more confident and ‘ownable’ brand identity as they stepped up fundraising and lobbying efforts across a wide audience of service users; medical professionals; politicians and policy makers; and supporters and donors.
The new logo features a playful ‘R’ with a simple balloon infill that evokes innocence, happiness and childhood. Founder, Mark Keville, said, “The charity’s image has been transformed by the adoption of the new logo. The ‘R’ is meaningful and memorable but somehow entirely non-corporate.” His view was echoed by a six year old accessing the Robbie’s Rehab service, “The new logo is so cuddly and it makes me feel safe.”
Our rebranding work for living wall experts and urban landscapers, The Scotscape Group, was a more complex project, developing a new brand identity and brand hierarchy, with three new sub-brands that represent the full range of services offered.
The challenge was to create an identity that balanced Scotscape’s passion for horticulture with the ground-breaking green technology they were pioneering. You can read more about it in our case study:
We were delighted to be joined on the night of the awards by clients from both Robbie’s Rehab and The Scotscape Group. Congratulations to all the winners and participants, and a big thank you to Transform for a great event.