The beauty of infographics
This week we’re looking at infographics and iconography as part of our #keeptheballrolling campaign.
Why use infographics and iconography?
We are visual learners – 90% of the information transmitted to our brains is visual. In addition, we’re told graphic materials are processed by the brain 60,000 times faster than text. Knowing this, it’s an obvious strategy to use infographics as a powerful and effective brand-building tool to communicate with customers, partners and employees.
Infographics are often used to represent data, highlighting key findings and making them more immediately accessible, but they are also very effective in communicating complex or intangible subjects so they are easier to understand and more memorable. Created within brand guidelines and in a style and personality appropriate to your brand identity, they are visual stories that help to enhance brand awareness through added value to the users.
Done well, they create impact and grab the viewer’s attention, creating stand out and allowing for authoritative and compelling communication of original content. Infographics are also perfect for sharing via social platforms, maximising coverage and driving traffic to your website, improving search engine rankings/SEO.
Finally, infographics are flexible and have a long shelf-life, working in both digital (website, email marketing, social posts etc) and print format (annual reports, white papers, posters, newsletters etc). They can also be animated to create even more engaging content.
We’re touching on iconography briefly, a visual shorthand device predominantly used in UI design on websites. A simple, eye-catching icon, given bespoke brand personality through colour and graphic style, enhances the user experience, working across cultures and languages.
Some key things to consider:
- Make sure your infographics fit your brand: create a bespoke style that mirrors the essence of your brand and established tone of voice: consider graphic style; colours; typography
- Think about your audience: you may need to adapt your style and tone of voice depending on whether your infographic is for an external or internal audience
- Keep it simple: don’t try to add too much data or information to each infographic. If you have a series of points to communicate, consider animation
We hope you have found our post useful. Do follow us on our website and social accounts, we will be back next week with our thoughts on Employee Engagement. In the meantime, to see more examples of where we have created infographics and icons for our clients, visit Accuity, 3Sixty, The Blueprint Partnership, Centrica Business Solutions, Liberty Specialty Markets, CITB or Amadeus.
Have a project or campaign that requires a bespoke infographic style?
We’re always happy to talk, so get in touch to find out how we can help your digital project gain the unfair advantage.