North West Cambridge Development
Designing four new sub-brands for Cambridge University.
Designhouse is the lead creative agency for North West Cambridge Development. Designhouse was commissioned to create the names and brand identities for the four customer-facing operating companies that will manage the services and facilities of the new 150 hectare site to the north west of Cambridge.
- Portal: Estate Management
- Core: Sustainable Heat Management
- Go: Sport Services
- Lodge: Property Rental Services
Working within existing guidelines, we created fresh, customer-friendly logos, where the personalities of each service are reflected in the treatment: Portal – all encompassing, Core – ambient and warm, Go – dynamic and fast paced, and Lodge – trustworthy and established.
Each of the four new marques are derived from the existing North West Cambridge Development modern heraldic identity. The colours are taken from the existing secondary palette.