The Blueprint Partnership
A disruptive launch identity for travel retail experts.
Designhouse was appointed to develop the launch identity and marketing collateral for international travel retail experts, The Blueprint Partnership.
The brief was to create a brand that reflected the team's core values and their mission to challenge the use of travel retail space, maximising performance for their clients.
A classic Italian typeface mirrors a high-end proposition that becomes intriguing and disruptive when used large and distorted. The initials TBP were developed on a strong underlying grid that provides the blueprint on which to work.