Funds Congress Conference
Funds Congress is the definitive gathering of fund managers and asset allocators. It brings together top executives to tackle the most pressing challenges facing the asset management industry. From regulatory change and economic outlook to AI and digital distribution, it is all discussed in this forum. The event is one of the most senior conferences in the UK funds calendar. Recognised as Event-led Initiative of the Year at the Financial Promoter Awards 2024.
This year the visual identity running throughout, across the environment, signage and all event materials, is created by Designhouse.
Co-hosted by Carne Group, Dechert, PwC, and Euroclear, the challenge is to reflect the collaborative nature of four significant institutions coming together. To visualise this we use a gradient wave device and a clean typographic logo. This concept communicates connectivity and confidence. It presents the organisers as a unified proposition to an audience of over 1,000 senior delegates.
Seeing our work in place, at scale, and in context, is one of the more useful things a design team can do. A conference identity of this kind is not simply a backdrop. It sets the register of the whole day before anyone takes the stage, and in a sector where trust and credibility are foundational, the visual language carries real weight.
In asset management, trust is the product. Brand is how you build it.
Designhouse has partnered with FTSE 250 companies and global enterprises for over 50 years, delivering strategic brand consultancy that creates measurable competitive advantage. If you’d like to discuss your brand challenges, we’d be glad to talk.
