Packaging

We can work with you to design distinctive, effective and creative packaging that will be appropriate to your product and help it to stand out from the competition.

What is branded packaging?

Branded packaging is looking at the materials and presentation of your products. You can mark packaging with your company colours, logo and custom tape, inside the box you can have anything from business cards to flyers. 

We give careful consideration to the format for each deliverable, any legal requirements for packaging, and are able to help with trademarking if required.

Why is packaging important?
Packaging can be so much more than the boxes and bags, it’s a marketing opportunity. By having branded packaging, you will be able to create an experience for your customers. It’s a chance to further elevate both your product and brand. From the moment your product arrives, it should be memorable. 

Packaging process

There are many aspects you need to consider when designing your packaging:

How will the material feel?

Will this be plastic or cardboard?

What will the packaging look like?

Will it be glossy or matte? What fonts or images will you use?

What copy will go on the packaging?
This can include the products name, description, usage guidelines, business details etc.

How many layers of packaging will you be using?
Will this product need inner packaging to hold it in place and keep the product safe? Will you need outer packaging? This is the packaging your product is shipped in. Do you also need the product packaging?

What problems does your packaging solve?
Will your packaging be recyclable? Can it be used as something else?
 



FAQs


How can Designhouse help me create packaging?

There is a lot to think about when it comes to creating effective packaging. We can help you understand all of the variables in packaging, ensure they meet your brand’s identity and provide you with innovative packaging solutions. 

If your product is new, we will complete a competitor audit to establish existing positioning, messaging and design aesthetics within the sector. We will work with you to develop your distinct brand positioning which we can then translate into an identity and visual system for the packaging.

We give careful consideration to the format for each deliverable, any legal requirements for packaging, and are able to help with trademarking if required.



Have a packaging project you need help with?

We're always happy to talk, so if you would like to discuss your packaging strategy, we can provide advice to help you stand out from your competition and get a look that suits your business.