Where strategy takes shape.
Designhouse is a strategic brand consultancy with 55 years of expertise and the creative range to help clients leverage the full value of their brand. From blue chip institutions to calculated risk-takers, we turn business thinking into brands that work.
Book a brand auditAdura
The largest North Sea oil & gas company
Cruxy
An incisive brand identity
Gulf Oil/Reviva
Embodying optimism, vibrancy and a zest for life
Heathrow Express
Delivering a premium brand
Bring
A leading energy brand
A brand without bias
TalentMapper
Adura
The largest North Sea oil & gas company
Cruxy
An incisive brand identity
Gulf Oil/Reviva
Embodying optimism, vibrancy and a zest for life
Heathrow Express
Delivering a premium brand
Bring
A leading energy brand
A brand without bias
TalentMapper
Experts in brand.
Fluent in business.
We interrogate the brief to find the heart of the business challenge, then use creativity as the tool that solves it. Every design decision can be defended against the brief, and is held to the same standard the client’s CFO would apply.
That is why Shell, Vodafone, Vattenfall, Bupa and Heathrow Express keep coming back. Across finance, energy, healthcare, travel and fintech, clients stay with us for decades. When they move company, they bring us with them.
- 523% ROI in three years for Xceptor, following the brand repositioning we delivered as the fintech scaled.
- £3 billion The Shell and Equinor North Sea joint venture, Adura, secured a £3 billion credit facility within four months of launch, with the brand we built.
- $140 million In capital secured for 3Sixty Holding LLC after we united DFASS, Duty Free Air and Ship Supply under one coherent brand. Earlier rounds, pre-rebrand, had not closed.
- 136% Revenue growth in six months following the Cruxy brand refresh.
- 350+ Brand projects delivered since 2020, across finance, energy, healthcare, travel and fintech.
- £410 million Numis Securities acquired by Deutsche Bank for £410 million, a year after we updated the identity to support the firm’s M&A strategy.
Selected work
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Selected work
Deutsche Numis
Business challenge
Numis Securities had built a strong institutional reputation over decades as a major player in UK small-cap and mid-cap corporate broking. In 2021, the firm set out a strategy of diversification and growth, aiming to move beyond its UK small-cap broker reputation.
Strategic outcome
In 2022 Designhouse updated the Numis brand identity around a doorway theme, signalling new opportunities and a more dynamic posture. Twelve months later, Deutsche Bank acquired Numis for £410 million.
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Selected work
Bring Energy
Business challenge
Bring Energy was spun out from Equans Urban Energy in late 2023 to become one of the UK’s largest operators of district heating and cooling networks. The new company is targeting the UK’s largest portfolio by 2035.
Strategic outcome
An entirely new brand created by Designhouse and unveiled by early summer 2024, including brand strategy, naming, positioning, creative concepts and asset delivery. Within twelve months, Bring Energy was awarded £8.8 million in Green Heat Network Fund support.
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Selected work
EMCOR UK
Business challenge
EMCOR UK, a £240 million leader in facilities services, wanted to update its vision, values and brand strategy. The existing brand that helped establish the business was no longer relevant for employees, customers and stakeholders.
Strategic outcome
A comprehensive brand strategy updating corporate positioning, naming architecture, sector messaging and design, aligned to a refreshed vision, purpose and values. Within five years, the rebranded business was acquired for £190 million.
Services with strategic execution.
Brand investment is a business decision, and we treat it like one. Every engagement begins with a thorough understanding of the commercial context, the competitive landscape and the stakeholder reality. The creative response follows the research, never the other way around.
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01
Bring identity to your go-to-market strategy
Translating product and service into a clear, compelling brand that customers immediately understand, and that marketing and sales teams can confidently launch, scale and sustain. We start with the customer’s decision journey.
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02
Preparation for fundraising, M&A and sale
Building a credible, investable brand that helps investors quickly grasp the opportunity, and supports the valuation conversation. We work alongside your advisors, and the work stands up to due diligence.
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03
Repositioning after a strategic shift
Aligning the brand with a new business model, owner or strategic direction, so the organisation is represented consistently to customers, investors and its internal workforce. We start with what has changed in the business, then translate it.
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04
Building a scalable brand system
A structured identity and brand architecture that holds together across products, markets and channels, designed for the marketing team that has to use it every day.
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05
Kickstarting culture and talent attraction
Developing employer brand and internal communications that give people a genuine reason to join and a clear reason to stay. The best organisations attract talent the same way they attract clients, by being clear about who they are.
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06
Bringing the brand to life for all stakeholders
Short-form campaigns for social, email and internal channels that carry the brand strategy across all audiences: customers, investors, employees and partners. Every campaign looks and sounds like the brand, not the channel.
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Client testimonial
Ready to transform your brand?
A brand audit is the most useful first conversation we have. We assess your current market position, identify the strategic opportunities your brand is leaving on the table, and show you where the commercial upside sits. You leave with something useful whether you commission us or not.