About
Where strategy takes shape
Designhouse is a strategic brand design consultancy based in London. For 55 years we have helped organisations turn business thinking into brands that work. From blue chip institutions to the calculated risk-takers building something new.
We are experts in brand and fluent in business. Every engagement begins with your commercial reality. We consider your market position, your competitive pressures, the decisions facing the board. The creative response follows the research. And that is why every design decision can be defended against the brief, and is held to the standard your CFO would apply.
That discipline is why clients stay. Shell, Vodafone, Vattenfall, Bupa and Heathrow Express return to us across projects and across decades. When the people we work with move to a new company, they bring us with them.
How we think
Brand investment is a business decision, and we treat it as one. We interrogate the brief to find the heart of the challenge. And then we use creativity as the tool that solves it.
The work is built to hold together. As a result we create a coherent brand architecture that stays consistent across products, markets and channels. And your marketing team can utilise it with confidence every day.
Designhouse is owner-managed, so senior people are involved in the work from the first conversation to final delivery. Clients talk directly to the planners and designers shaping their brand. The same team stays with them throughout. It is a way of working that reduces risk on high-stakes decisions. It is also the reason so many of our relationships are measured in decades.
The results
We measure our work by what it does for the business.
Adura, the Shell and Equinor North Sea joint venture, secured a £3 billion credit facility within four months of launch, carrying the brand we built.
After we united DFASS, Duty Free Air and Ship Supply under one coherent identity, 3Sixty secured $140 million in capital that earlier rounds had failed to close.
Deutsche Bank acquired Numis for £410 million. That was a year after we updated the identity to support the firm's M&A strategy.
Cruxy grew revenue 136% in the six months following its brand refresh.
Since 2020 alone we have delivered more than 350 brand projects across finance, energy, healthcare, travel and fintech.
Who we work with
As a strategic brand design consultancy, we have worked across sectors in the UK and worldwide for 55 years. Our clients range from established multinationals seeking a refresh to challenger businesses needing a launch identity.
We helped Bupa become Spire Healthcare. And moved Heathrow Express to a premium position.
We built an immersive digital training platform for Vodafone. And a microsite for Liberty Specialty Markets to communicate its CSR programme.
We launched Dirty Beets veggie burgers into Macy's in New York. And we created new identities for the children's charities SOL and Robbie's Rehab.
The challenges could not be more different. But the process stays constant. It is always creativity applied to a commercial problem, in service of business growth.
Recognition
Our work is recognised where it counts, on effectiveness.
The DBA Design Effectiveness Awards judge the measurable correlation between design and business performance. To win requires proof of results against set objectives and market norms.
The Transform Awards recognise best practice in corporate, product and global brand development. They reward strategy, execution, content and evaluation.
Designhouse is a member of the Design Business Association.
Start with a brand audit
A brand audit is the most useful first conversation we have.
We assess your current market position, identify the strategic opportunities your brand is leaving unclaimed, and show you where the commercial upside sits. Which is why you leave with something useful whether you commission us or not.