Brand Strategy

We help you to understand your brand’s strengths and weaknesses, values and core proposition and will work with you to articulate this clearly in your brand communications.

For identity projects, this may involve stakeholder workshops or phone interviews to define a single, compelling idea that sits at the heart of the brand:

  • The positioning and customer opportunity
  • Core proposition
  • Brand values
  • Tone of voice
  • Key messaging

Once the brand strategy has been agreed, we help you to prepare a creative brief to translate the new brand definition into a visual system with logotype, typography, imagery and colour palette.