AI Image Generation
AI Image Generation
When a project demands strong visuals but a traditional photoshoot isn’t the right fit, AI image generation can be a smart option. This is because it’s fast, flexible, and avoids the logistical overhead of location scouting, scheduling, and talent coordination, all of which eat into time and budget.
It may seem simple, but it’s not easy to get it right.
Just ask the Queensland Symphony Orchestra, whose AI generated ad caused a howl of online backlash for it’s sloppy production.
As powerful as AI is, it still requires expertise. You need human input to use the tool to it’s fullest, and provide the type of sleek, smart visuals you see below.
AI generated solar parking panels
The cost of AI slop
At Designhouse we treat AI image generation as one tool among many. As a result, we combine it with years of expertise in photography and design to produce imagery that is on-brand, visually precise, and tailored to your specific brief.
You will never be subject to the “uncanny valley hellscape of randomly assembled, dead-eyed animals” that plagued the 2025 Coca Cola ad.
It was described as “creepy” and “AI slop” by pretty much the entire internet!
Instead, and as a result of our carefully curated process, you will benefit from fast production, fewer moving parts, and visuals that hold up against anything a traditional shoot delivers.
AI generated aerial view of a dockyard
New tools, new rules
AI generated imagery is not a one-size-fits-all solution. But when deadlines are tight or budgets are constrained, this new tech gives us the ability to move quickly. It also means you don’t have to compromise on quality or brand consistency. This is because we work closely with clients on detailed briefs.
Our process always ensures the output is strategically on brand, commercially relevant and creatively strong. Every. Single. Time.
If you are considering AI imagery for an upcoming project, we are happy to discuss whether it is the right approach for your needs.
Designhouse has partnered with FTSE 250 companies and global enterprises for over 50 years. We also work with start ups and scale ups to create brand identities that can grow with their business. If you’d like to discuss your brand challenges, we’re ready to talk.
