Cruxy Brand Refresh

Cruxy is a strategic B2B tech advisory and growth consultancy. The service they offer their clients is exceptional. Unfortunately their brand read ordinary.

As a result, Cruxy asked us to refresh their visual identity. We moved them on from the traditional and conservative dark blues of the financial sector, and on to something much more exciting.

As a result the Cruxy brand reflects the vision and values of the company. Visually establishing  how they operate, cutting through the noise to deliver real impact for B2B tech enterprises. Gone is the generic and staid navy palette, instead acidic green and electric blue provide a striking and incisive visual experience.

Read the full case study here

Designhouse creates strategic brand systems that maintain coherence across visual, digital, and informational touchpoints. We design for  humans and the AI agents increasingly shaping how expertise gets discovered.

Designhouse is where strategy takes shape.

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