Reboot’s bold new brand identity
Designhouse worked with Reboot, a nonprofit organisation dedicated to driving racial equality in the financial services sector. We created a vibrant new brand identity. The project was on a pro-bono basis, reflecting our commitment to using creative expertise in support of meaningful social change.
Background
Reboot’s mission is to educate business leaders in financial services; to provide a platform to build a more diverse and inclusive workplace. It does this by raising visibility of the challenges faced by ethnic minority professionals. Predominantly using the power of storytelling to bring individual experiences into the mainstream conversation.
Central to Reboot’s approach is its ambassador network. Support comes from senior figures from some of the most prominent names in the industry, including State Street, Numis, BlueBay Asset Management, Invesco, GIC and MFS Investment Management. These voices lend credibility and reach to Reboot’s campaigning, engaging business leaders who have the power to drive meaningful change.
Alongside this advocacy work, Reboot produces research to underpin its messaging. Its flagship annual Race to Equality report tracks and highlights trends around discrimination in the UK workplace. It offers data-driven insight that sits alongside the personal stories at the heart of the organisation’s identity. By combining lived experience with robust evidence, Reboot is able to push for progressive change in a way that resonates both emotionally and professionally.
Attention-grabbing Identity
The new visual identity created by Designhouse reflects the energy and ambition Reboot’s mission.
The brand mark symbolises positive change. Bold, punchy design choices capture attention and motivate action. At the centre of the identity is a clear call to action: “It’s time to switch the narrative”. This strapline encapsulates Reboot’s determination to reshape the conversation around race and opportunity in financial services.
For Designhouse, the strategic thinking behind the identity is as important as the visual execution. The aim is to resonate with business leaders, encouraging active involvement rather than passive observation. Every element of the design is considered in terms of how it will inspire engagement; from the colour palette to the typography and overall tone of the brand.
The partnership is a strong example of how design and brand strategy can serve a purpose beyond commerce. The right brand identity adds weight and credibility to organisations working on issues that matter. For Reboot, a compelling and professional identity helps ensure that its message is heard at the right levels. It givesthe organisation the visual authority to sit alongside the major institutions it seeks to influence.
Designhouse continues to work with clients across sectors where brand strategy and design thinking can make a genuine difference.
Designhouse has partnered with FTSE 250 companies and global enterprises for over 50 years, delivering strategic brand consultancy that creates measurable competitive advantage. If you’d like to discuss your brand challenges, we’d be glad to talk.
