Evara launches with a brand built for scale
When a nine-year-old fintech consultancy decides to rebrand, the reasons behind that decision matter as much as the outcome. For Fran Sánchez, Managing Director of Evara, formerly Inbound Fintech, the launch on 27 April 2026 was the result of a deliberate, multi-year growth and evolution process. The brand work was its natural conclusion.
“If you want to scale and you cannot communicate properly who you are, then you are nobody.”
Fran Sánchez, Managing Director
Background
Designhouse worked with Evara through every stage of the programme, from the strategic positioning through to naming, visual identity and brand architecture. The brief was demanding. Evara operates in the highly competitive financial services sector, and after nearly a decade of strong growth and responsive product development, it is repositioning from its origins as a digital marketing agency. The business now needs a brand strategy that reflects who it is and where it is heading over the next decade, as a leading growth systems consultancy for financial services.
“We found our personality, we identified who we are”
Fran Sánchez, Managing Director
Speaking at the launch, Sánchez was direct about where the value of the process lay. “For me, the most impressive part of all the work we did with Designhouse was the strategy. We found our personality, we identified who we are. People building systems, systems building growth. That was an amazing piece of work because it is exactly what we want to do.”
Process
The name itself reflects that strategic clarity. Evoking the word ‘evolve’, Evara also resonates as a name with a strong feminine feel, significant to a business founded by two women in a sector that remains male-dominated. “We always said the company is a woman,” Sánchez explained. “It was founded by two strong women, Sheila Mitham and Marie Hanes, and we didn’t want to dilute that.”
The name emerged through three rounds of internal review with the full team and was the consistent first choice throughout. Short, memorable, and free of the literal descriptiveness that constrained the previous name, it is built for scale.
ROI
For Sánchez, the investment case for brand work of this depth is straightforward, even if it is rarely easy to articulate to a finance director. “We can have the best operations in the world, the best services in the world. If nobody is looking at us, or if nobody is able to understand us, then we have a problem. Brand is an investment that is key, essential.”
“Brand is an investment that is essential”
Fran Sánchez, Managing Director
The timing aligned with a broader operational transformation: more than 100 internal processes created in the past year, a new office in New York, restructured service lines, and a move into AI consultancy. A business preparing to scale needs a brand that can carry that weight.
The launch coincided with Evara’s first full-company retreat, bringing together team members from across multiple geographies. Sánchez noted that the visual identity performed across every surface tested, from digital assets to merchandise, and that the team’s response was immediate and unanimous.
“to be nobody is a big problem”
Fran Sánchez, Managing Director
The Evara engagement illustrates a pattern Designhouse consistently observes in B2B rebrands done well. The visual system and the name are the tangible deliverables. The work that makes them land is investing in the strategic architecture underneath. As Sánchez put it at the launch: “If you want to scale and you cannot communicate properly who you are, then you are nobody. And to be nobody is a big problem.” When the foundation is right, nobody becomes somebody very quickly.
Evara is operational at evara.co
written by Sam Steele, Marketing and Communications Director
Designhouse has partnered with FTSE 250 companies and global enterprises for over 50 years. We also work with start ups and scale ups to create brand identities that can grow with their business. If you’d like to discuss your brand challenges, we’d be glad to talk.
