Sweeping the Board at The Transform Europe Awards
Last night, at the Transform Awards Europe 2026, Designhouse took home six awards across two projects. A result that places us among the most decorated independent brand design agencies in Europe.
The awards cover 53 categories. With entries across the full spectrum of the industry, from major international networks to boutique studios. Three Gold awards, two Silver awards and one Bronze, makes us one of only ten agencies this year to achieve multiple Golds.
“We love partnering with you, and appreciate the immense push to just DO GREAT WORK. Yeeeha! “
Carrie Osman, Cruxy CEO & Founder
Creative Excellence
The awards recognise excellence across the full breadth of brand development. Including naming strategy and creative direction through to visual identity and brand evolution. To win across so many disciplines in a single evening reflects the strategic rigour that underpins everything we do.
Our work with data-led growth consultancy Cruxy was the standout story of the evening. We bagged four awards: Gold for Best Brand Evolution (Business), Gold for Best Visual Identity in the Professional Services sector, Silver for Best Visual Identity in the Financial Services sector, and Silver for Best Creative Strategy.
Adura, the Shell and Equinor joint venture, won Gold for Best Naming Strategy (New Name) and Bronze for Best Visual Identity.
Getting to the Cruxy Gold
We worked closely with the Cruxy leadership team through a series of collaborative workshops to understand the firm’s genuine competitive differentiation. From those conversations, we identified a brand personality we named the “Calculated Maverick”. A balance of intellectual precision combined with a daring, challenging energy. That single insight shaped every subsequent decision, from the visual identity to the tone of voice.
“an outstanding brand evolution that shifted the business with great results”
Judge’s comments
The judges were unambiguous in their assessment. On the Gold for Best Brand Evolution, the panel noted it was “an outstanding brand evolution that shifted the business with great results”.
On the Gold for Best Visual Identity, judges described it as “a strong rebrand that brings a unique brand personality to the sector”. The Silver for Best Visual Identity in Financial Services recognised “a design solution that succeeds with an identity that demands attention”.
“a design solution that succeeds with an identity that demands attention”
Judge’s comments
Additionally, the Silver for Best Creative Strategy acknowledged the work’s strategic foundation. Judges noted the Calculated Maverick strategy, “expressed through bold geometry, a confident colour system and a voice that is incisive yet approachable, reimagined Cruxy as a consultancy that does not just advise, but also accelerates.”
“bold geometry, a confident colour system and a voice that is incisive yet approachable”
Judge’s comments
The commercial results speak for themselves. In the first half of 2025, Cruxy achieved a 136% increase in revenue compared to the same period in 2024. They went on to secure over $250 billion in additional Assets Under Management.
These are not vanity metrics. This is strong brand strategy, designed coherently, to create commercial momentum that compounds over time.
Read more about the Cruxy project here
Explore our thinking on brand strategy and ROI in our related piece here.
Building A New North Sea Brand, Adura
The Adura brief was a really demanding naming challenge. A JV between international energy companies, Shell and Equinor, needs a name that accomplishes several seemingly contradictory things at once. It has to establish immediate credibility as a major operator without any operational track record. A the same time it has to differentiate itself from two parent companies whose combined heritage spans more than a century. And it has to resonate authentically with the broadest number of stakeholders. This includes the local Aberdonian community, government regulators, 1,300 transferring employees, and commercial partners in billion-pound negotiations.
“highly rigorous work that gives Adura a credible foundation”
Judge’s comments
Designhouse developed a rigorous naming methodology built around five criteria: authority, independence, regional connection, durability and flexibility.
The result “Adura” fuses Aberdeen with durability, embedding both geographical heritage and brand promise. A name that is a single, distinctive word that sits outside all the conventional naming conventions of the sector. Crucially, the phonetics were deliberate. Spoken with a Scottish accent, the hard D softens to produce a sound that carries regional warmth. At the same time, the visual identity system, with its granite-dense custom logotype and trapezium symmetry, reinforces the name’s qualities of permanence and structural integrity.
“super-strong concept with execution to match”
Judge’s comments
The judges responded with considerable enthusiasm. On the Gold for Best Naming Strategy, the panel described it as a “super-strong concept with execution to match”. They noted the brand name is “memorable and ownable, with great results.” The Bronze for Best Visual Identity acknowledged “highly rigorous work that gives Adura a credible foundation”.
“memorable and ownable, with great results”
Judge’s comments
Celebrating with Clients
The evening was made all the more memorable by the warmth of our clients. Cruxy CEO Carrie Osman responded to the wins with genuine enthusiasm, “we love partnering with you, and appreciate the immense push to just DO GREAT WORK. Yeeeha!”
Cruxy Business Development Executive, Rosie Sugarman wrote. “Seeing it recognised like that really reinforces the quality, creativity and thought your team brings to everything we do together.”
“the quality, creativity and thought your team brings to everything we do together.”
Carrie Osman, Cruxy CEO & Founder
Six awards is a result to be proud of. The judges are a highly prestigious panel of experienced international design directors, brand and marketing leaders, and industry creatives. The accolades reflect not just the quality of the creative work, but also the close relationships we build with our clients
This is how great brand design actually works. Collaboration built on mutual trust and a shared commitment to ambitious outcomes.
For 55 years, that has been the Designhouse way. Last night was a fine reminder of why it matters.
Read the Cruxy case study here
Read more the Adura case study here
See Adura at adura.com
Designhouse has partnered with FTSE 250 companies and global enterprises for over 50 years. We also work with start ups and scale ups to create brand identities that can grow with their business. If you’d like to discuss your brand challenges, we’d be glad to talk.
