Vibrant new identity for Reboot
Reboot has been formed by a group of influential senior communication and marketing professionals. Their mission is to educate and provide a platform for business leaders to create a more diverse, inclusive workplace. They aim to raise visibility of challenges faced by ethnic minority employees within the financial services sector and beyondthrough the power of storytelling. Reboot provides a platform for individual voices to tell their story in the media, with a strong ambassador bench from companies including State Street, Numis, BlueBay Asset Management, Invesco Ltd., GIC and MFS Investment Management.
In addition, Reboot leverages research such as its flagship Race to Equality report to highlight trends around discrimination in the UK workplace. Using these findings, alongside collaborating with other diversity and inclusion campaigners, Reboot pushes for progressive change on racial equality in the financial services industry.
We are delighted to support this important initiative and have created a bold and vibrant new identity. The brand mark symbolises positive change, with a punchy strapline containing a clear call to action ‘It’s time to switch the narrative’. Our aim being to motivate involvement and interest from business leaders to lend their support by getting actively involved.
If you would like to know more or lend your support do contact hello@rebootequality.org.
