Bluebird Care

Developing a fresh brand image and consistent messaging for an award-winning home care specialist.

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Bluebird Care engaged Designhouse to help shift the brand towards owning its space in the UK homecare sector and to develop a more consistent brand message to replace the fragmented and dated marketing materials that were being used across the national franchise network.

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Exploiting the sector’s conservative approach to communications, we defined and highlighted the differences between Bluebird Care and other providers, articulating organisational values and introducing a new strapline ‘By your side’.

Exploiting the sector’s conservative approach to communications, we defined and highlighted the differences between Bluebird Care and other providers, articulating organisational values and introducing a new strapline ‘By your side’.

Creatively, we moved away from the traditional use of images of carers in uniform and ‘medical’ blues. We commissioned lifestyle photography to help communicate the benefits to people receiving care in the sanctuary of their homes and introduced a more distinctive, sophisticated palette, with a blue that suggested the premium offer of care that could be owned by Bluebird Care.

Client testimonial

“We’ve only just launched the new lifestyle creatives, but already the positive response from our network has been outstanding. Typically, homecare providers’ marketing looks the same – a mailer could have been from any one of us, the overall design approach is homogenous. I wanted to define a new space for the brand yet simultaneously remain relevant and protect our identity. The Designhouse work is game-changing for the Bluebird Care brand, and a first for the sector here in the UK.”

Alex Cavell PR & Marketing Manager