Multrees Walk
A flexible brand identity with seasonal appeal.
Designhouse was commissioned by LaSalle Investment Management to develop a new retail identity that reinforced Multrees Walk as the number one luxury shopping destination outside London for domestic and international visitors.
Edinburgh’s East End was undergoing significant regeneration, and LaSalle wanted to capitalise on the potential increase of visitors to this vibrant shopping district.
Existing brands in the pedestrianised walk included Scotland’s only Harvey Nichols plus Louis Vuitton, Burberry, Michael Kors, Max Mara and BOSS.
The new master logo features a stylish monogram ‘hidden’ in a sphere of leaves, mirroring the tucked-away location in the heart of Edinburgh’s fashionable shopping quarter.
The highly flexible identity allows for infinite seasonal and sector customisation, creating intrigue, engagement and encouraging shoppers to visit.
A sophisticated primary colour palette of teal blue, black and gold works hard both individually and as a set.
The refreshed identity has been applied to a new website, signage, uniforms and stationery.
