Creating a more confident and recognisable visual identity for a kid's charity.
Designhouse was asked by charity, Robbie’s Rehab, to create a new identity to support their ground-breaking outpatient rehabilitation services for children with brain tumours.
Originally called robbiesrally, Robbie’s Rehab was established at Southampton General Hospital by Robbie Keville’s family following his death from a brain tumour in 2016, aged 10.
The challenge was to create an identity that balanced childhood happiness and innocence with the more serious proposition of fundraising efforts to establish Robbie’s Rehab as an indispensable service.
The new logo features a playful ‘R’ with a simple balloon infill that evokes innocence, happiness and childhood. The use of the balloon is especially poignant for Robbie’s old classmates, who meet annually to remember him and release a purple balloon in his memory.
The ‘R’ is flexible and can be customised for specific fundraising events with alternative iconography in the middle.
A new, upper case softer font replaces the lower case used with the original logo. Purple, Robbie’s favourite colour, is retained as the single, flat colour.