A new brand identity for the UK's 'greenest' artificial sports surfacing company.
Designhouse was commissioned by Scottish based Ecosse Sports to refresh its name and branding as it looked to increase its share of the UK artificial sports surfacing market.
In addition to installation and maintenance, they are the only UK company to offer a patented recycling service for old sports surfacing, helping to save their clients money and reduce the heavy carbon footprint normally associated with artificial sports surfaces.
High-profile clients include Scottish premiership teams Celtic and Heart of Midlothian and the athletics track at Queen Elizabeth Olympic Park.
Our creative challenge was to deliver a fresh, contemporary name and visual identity that reflected the established build expertise of the business but also capitalised on the allure of the sports market that it serves and associated lifestyle sports brands.
The new name, Sportex, is derived from a combination of ‘sports’; ‘texture’ and ‘technical’ and has appeal across the whole UK market, beyond the Scottish location of the company headquarters.
We created a new minimalist logo that works equally well in black or reversed out white and is designed to be used in ways normally associated with sporting apparel brands. A flexible shorthand version works well for social avatars, while allowing for customisation using colours from the secondary palette, inspired by different pitch surfaces, to represent the three key service disciplines: install; maintain; recycle.
Typography is sporty, clean and contemporary, introducing Neue Haas Unica for body copy to complement Industry Inc font that is used within the logo itself. To support the new brand identity, we also introduced a new graphic grid system based on the markings of different sports surfaces.
The new identity has been applied to a new website and social platforms, with plans for a wider rollout across all marketing materials, clothing and vehicle livery in the coming months.