TalentMapper
A Brand Without Bias
Background
As Diversity, Equity and Inclusion (DE&I) continues to take centre stage in HR strategies, businesses are seeking innovative solutions to embed fairness and transparency into their talent management programmes.
TalentMapper, a dynamic seed-funded start-up, is leading this transformation with its AI-powered platform that eliminates unconscious bias, ensuring skills and experience take precedence over personal attributes.
TalentMapper engaged us to create a brand identity that reflects its core values of fairness, trust and innovation. They needed an identity that would stand out in a niche but crowded market while staying true to their mission of delivering unbiased talent management.
Opportunity
Our goal was to develop a design system that speaks directly to HR professionals who share a commitment to equity and authenticity. We undertook extensive research, talking to both TalentMapper clients and employees. From this, we understood that the challenge was to visually represent inclusivity while remaining both engaging and impartial. Our solution was built around neomorphism design principles.
By subtly introducing silhouettes of people that appear to dissolve, we suggest the seamless talent matches that TalentMapper enables within organisations—the right fit, every time.
Result
TalentMapper was founded by HR professionals who understand the industry and the challenges HR teams face. The new brand embraces a simple, understated aesthetic that looks and feels authentic. It is in stark contrast to the clutter and noise to be found in this niche market.
Developing a softer palette, the new brand stands apart from competitors that are using strong colours for attention. By playing the quiet game, TalentMapper commands confidence in a subject that deserves to be treated sympathetically: talent management without bias.
Matthew Gillman, Creative Director at Designhouse, commented: “Reimagining TalentMapper’s brand was an incredible opportunity to help bring a positive and inspiring story to life. We're proud to be part of their next chapter and the impact they will have on countless careers. We look forward to seeing the brand find its perfect fit within the sector.”
