Achieving bold brand differentiation for a leading investment bank.
Numis is one of the UK’s leading investment banks, renowned for its innovative approach to working for a diverse range of clients, from start-ups to established giants. They have offices in London, Dublin and New York, and an average market capitalisation of £1bn. Despite their success, Numis acknowledged their existing brand identity was outdated and not a true reflection of their approach and current positioning as innovators in the financial services sector.
Designhouse were challenged to create a new look and feel for the brand following a full strategic review. Underpinned by this, the new identity comprises a fresh tone of voice, visual style, strapline, logo, internal and external communications and marketing collateral.
At the heart of the new identity is a distinctive ‘doorway’ hero graphic, symbolising how Numis open doors to capital investment for those wanting to innovate. The doorway has been incorporated into the bold new logo, rendered in a bespoke lowercase typeface that confidently differentiates Numis and more accurately reflects its personal approach. This device appears across all brand touchpoints, accompanied by a new strapline: ‘New thinking. New opportunities.’
Following the rebrand, Numis experienced a 1,394% increase in reactions on LinkedIn.
Deutsche Bank paid a 72% premium for Numis, acquiring them for £410 million in deal to build out UK investment banking arm.