Numis
Achieving bold brand differentiation for a leading investment bank.
Numis is one of the UK’s leading investment banks, renowned for its innovative approach to working for a diverse range of clients, from start-ups to established giants. They have offices in London, Dublin and New York, and an average market capitalisation of £1bn. Despite their success, Numis acknowledged their existing brand identity was outdated and not a true reflection of their approach and current positioning as innovators in the financial services sector.
Designhouse were challenged to create a new look and feel for the brand following a full strategic review. Underpinned by this, the new identity comprises a fresh tone of voice, visual style, strapline, logo, internal and external communications and marketing collateral.
![Abstract 3d rendered blue discs with logo](https://designhouse.co.uk/wp-content/uploads/numis-logo-abstract-3d-render-discs-designhouse-scaled.jpg)
At the heart of the new identity is a distinctive ‘doorway’ hero graphic, symbolising how Numis open doors to capital investment for those wanting to innovate. The doorway has been incorporated into the bold new logo, rendered in a bespoke lowercase typeface that confidently differentiates Numis and more accurately reflects its personal approach. This device appears across all brand touchpoints, accompanied by a new strapline: ‘New thinking. New opportunities.’
![Creative blue and red paint brushstrokes forming doorway shape with a strapline](https://designhouse.co.uk/wp-content/uploads/numis-strapline-creative-brushstroke-doorway-designhouse.png)
![landscape advertising poster with numis positioning statement and doorway graphic](https://designhouse.co.uk/wp-content/uploads/numis-brand-advertising-poster-designhouse-scaled.jpg)
We redesigned Numis’ website, as well as developing a full suite of marketing assets which bring their new identity to life and truly reflect the forward thinking, modern and successful business they are today.
![Three examples of branded social posts in different colours](https://designhouse.co.uk/wp-content/uploads/numis-social-media-post-examples-designhouse-scaled.jpg)
![presentation slides on a screen in a meeting room with infographic statistics on a mobile](https://designhouse.co.uk/wp-content/uploads/numis-presentation-infographics-design-designhouse-scaled.jpg)
Following the rebrand, Numis experienced a 1,394% increase in reactions on LinkedIn.
Deutsche Bank paid a 72% premium for Numis, acquiring them for £410 million in deal to build out UK investment banking arm.
![Bespoke drawing on numis typeface with examples of characters](https://designhouse.co.uk/wp-content/uploads/numis-bespoke-art-typeface-font-designhouse-scaled.jpg)
![Two brand vision book internal spreads on a blue background](https://designhouse.co.uk/wp-content/uploads/numis-brand-vision-book-spreads-designhouse-scaled.jpg)