Achieving bold brand differentiation for a leading investment bank.

Numis is one of the UK’s leading investment banks, renowned for its innovative approach to working for a diverse range of clients, from start-ups to established giants. They have offices in London, Dublin and New York, and an average market capitalisation of £1bn. Despite their success, Numis acknowledged their existing brand identity was outdated and not a true reflection of their approach and current positioning as innovators in the financial services sector.

Designhouse were challenged to create a new look and feel for the brand following a full strategic review. Underpinned by this, the new identity comprises a fresh tone of voice, visual style, strapline, logo, internal and external communications and marketing collateral.

Abstract 3d rendered blue discs with logo

At the heart of the new identity is a distinctive ‘doorway’ hero graphic, symbolising how Numis open doors to capital investment for those wanting to innovate. The doorway has been incorporated into the bold new logo, rendered in a bespoke lowercase typeface that confidently differentiates Numis and more accurately reflects its personal approach. This device appears across all brand touchpoints, accompanied by a new strapline: ‘New thinking. New opportunities.’

Creative blue and red paint brushstrokes forming doorway shape with a strapline
landscape advertising poster with numis positioning statement and doorway graphic

We redesigned Numis’ website, as well as developing a full suite of marketing assets which bring their new identity to life and truly reflect the forward thinking, modern and successful business they are today.

Three examples of branded social posts in different colours
presentation slides on a screen in a meeting room with infographic statistics on a mobile

Following the rebrand, Numis experienced a 1,394% increase in reactions on LinkedIn.

Deutsche Bank paid a 72% premium for Numis, acquiring them for £410 million in deal to build out UK investment banking arm.

Bespoke drawing on numis typeface with examples of characters
Two brand vision book internal spreads on a blue background

Client Testimonial

“The Numis name is well regarded in the market, but our brand identity did not match how far we’ve come and grown over the years. The Designhouse team have helped us breathe new life into the brand and the new look and feel firmly sets us apart from the rest as we continue to grow. They excelled in getting to know who Numis is as a business, what we do and what makes us different. In turn, they’ve turned this into a refreshed brand identity that we’re all extremely proud of.”

Noreen Biddle Shah Head of Marketing and Communications