Cruxy
Designhouse pinpoints Cruxy’s incisive approach with new brand refresh
The challenge
As deep tech specialists, Cruxy operate exclusively in this market, leveraging their proprietary data engine, Cortex, which compromises over 2 billion mapped market data points designed to fuel fast and precise opportunities for growth.
They required a visual identity and tone of voice that reflected their incisive approach to their industry.
Today, the brand positions Cruxy as a sharp and rigorous partner for senior executives.
The approach
Designhouse developed The Crux, a design device formed by two intersecting lines, symbolising the absolute precision and pinpoint accuracy Cruxy offers to its customers.
The electric blue and acidic green colour palette adds a bold, energetic feel that underpins Cruxy’s commitment to innovation and growth.
The change
The contrast between the black-and-white imagery and vibrant colours conveys confidence and a daring edge, contextualising a tone of voice that speaks with authority while challenging the status quo and pushing the boundaries.