Delivering an exemplary service
Designhouse was briefed to update the identity whilst retaining the core components.
The new identity was required to reflect the core elements of the personality: premiumness, confidence, quality.
We moderated research with both business and leisure passengers to gather feedback and insights before refining the identity and launching it to critical acclaim.
- Brand Identity
- Brand Strategy
- Employee Engagement
- Video & Animation
Awarded Gold for Best UK Rebrand in the Transform Awards.