MyLife

Designhouse was commissioned to develop a dynamic new look and feel for My Life, a premium homecare company operating in the UK private sector

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The challenge was to help My Life to stand out as they expanded their highly personalised companionship and care business in an increasingly active marketplace.

We introduced a classic font and a new colour palette of muted blue, gold and greys.  For the new logo, the f and e flow together, representing an embrace or supporting arm.

A secondary palette of accent colours give personality to the different types of care on offer.

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Fresh new photography, diffused with natural light, created a warm and positive feel of friendship, quite different to the traditional image of uniformed carers often used within the sector.

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A new strapline, “A Better Way to Care”, highlighted the core brand values of quality, choice and enablement.

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Services

The new brand identity has been introduced across website, stationery, printed brochures, digital communications and marketing.

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Designhouse delivered a fantastic identity that pulled everyone’s minds closer together in understanding what a brand means and what a great brand can do and how. A master class in communications of complexity. My sincere thanks to everyone and the hard work evident throughout.