A new name and brand identity synonymous with Swiss excellence.


Designhouse was commissioned to develop the name and brand identity for an exclusive new beauty and orthopaedic clinic in Crans Montana.

The brief was to deliver a brand concept that worked for both doctors and patients, and that would become synonymous with Swiss excellence in movement and beauty.

The brand values – excellence, state of the art, bespoke and trust – inspired us to propose the name Summit.



For the logo, we brought together three typically Swiss concepts: the mountains, the Swiss Cross and Swiss typography. A subtle reference to the mountains is created through the use of a 45 degree angle repeated throughout the branding and applications.

The muted colour palette reflects the natural landscape, supported by vibrant choices in accompanying photography, all working together in harmony.



As a new business, it was essential that we started with a name and logo that was distinctive, memorable and reflected our offering as the very best in both medical care and location. We are delighted with the work from Designhouse.

Dr Philippe Magistretti Clinic Director, Summit