The Blueprint Partnership

Leading through blueprint.


Designhouse was appointed to develop the launch identity and marketing collateral for international travel retail experts, The Blueprint Partnership.

The brief was to create a brand that reflected the team's core values and their mission to challenge the use of travel retail space, maximising performance for their clients.


A classic Italian typeface mirrors a high-end proposition that becomes intriguing and disruptive when used large and distorted. The initials TBP were developed on a strong underlying grid that provides the blueprint on which to work.


  • Brand Identity
  • Digital

Deliverables included an animated logo build for presentation templates, website look and feel, a full stationary suite and bespoke icons created for different travel retail sectors.


Designhouse has the capability to work in a way that suits your business, and in our case, that meant being agile, flexible and delivering great creative work.

Adil Raihani Director