Thompson Aero Seating

Engineering a new brand mark for a premium airline seating company.

Designhouse was assigned the task of modernizing the brand mark for Thompson Aero Seating. The objective was to create an updated version of the current marque by developing a simplified and streamlined 'T' device, complemented by a monochromatic colour palette.

The result of this collaboration is a powerful evolution that aligns perfectly with the demands of the digital age.

The details of the redesigned device have been meticulously crafted to reflect the precision and expertise that go into the conception and manufacturing of Thompson Aero Seating's cutting-edge airline seating. This attention to detail not only showcases the brand's commitment to quality but also establishes a visual language that resonates with their target audience.

Thompson Aero Seating has long been recognized as a leader in the field, known for their innovative designs, engineering prowess, and the manufacturing of premium airline seating. Their bespoke solutions are renowned for maximizing passengers' personal space while optimizing every inch of the cabin through intelligent design. By modernizing their brand mark, Thompson Aero Seating is signalling their commitment to staying at the forefront of the industry, embracing advancements in technology and design.

The typefaces used were Cera Pro and Soleil, the clean sans serif font and the generous spacing between the words and characters offers greater legibility at smaller sizes and a premium feel.

In addition to the device itself, careful consideration was given to the choice of typefaces used in the brand mark. The combination of Cera Pro and Soleil, both clean sans serif fonts, was chosen to enhance legibility, particularly at smaller sizes. The generous spacing between the words and characters further contributes to the overall clarity and readability of the brand mark. This deliberate typographic approach not only ensures that the brand mark stands out, but it also imparts a premium feel, aligning perfectly with the high-quality and sophisticated nature of Thompson Aero Seating's products.

Client Testimonial

"We’re really pleased with our new identity, it works particularly well with our digital assets! Thank you to the team at Designhouse for your support.”

Becca Shou Head of Marketing & Communications at Thompson