Amadeus
Creating a new graphic style to represent complex technology.
![Amadeus business cards](https://designhouse.co.uk/wp-content/uploads/amadeus-business-cards-stack-designhouse-scaled.jpg)
Designhouse was appointed by the Corporations team at Amadeus to support their B2B communication.
The brief required a number of messages to be simplified and presented in a fresh style to achieve cut-through in a sector dominated by photographic creative treatments.
![Amadeus tube station billboard](https://designhouse.co.uk/wp-content/uploads/amadeus-tube-station-billboard-designhouse-scaled.jpg)
![Amadeus branded t-shirt](https://designhouse.co.uk/wp-content/uploads/amadeus-branded-t-shirt-designhouse-scaled.jpg)
Services
- Brand Strategy
- Brand Identity
- Digital
- Employee Engagement
- Wayfinding
- Packaging
- Video & Animation
We put “Behind every journey” at the heart of the advertising campaign, creating a new graphic to represent the complex technology sitting behind a single, customer-facing platform. Initially visualised with a plane, the linear design has the flexibility to be adapted for other methods of transport.
A series of different creative treatments were developed for different audiences, appearing in a variety of Amadeus communication channels. The new concept and iconography has been introduced into supporting e-marketing campaigns and digital communications.
![Amadeus travel services illustration](https://designhouse.co.uk/wp-content/uploads/amadeus-travel-services-illustration-designhouse-scaled.jpg)
![Amadeus event stand](https://designhouse.co.uk/wp-content/uploads/amadeus-event-stand-designhouse-scaled.jpg)