Creating a new graphic style to represent complex technology.

Amadeus business cards


Designhouse was appointed by the Corporations team at Amadeus to support their B2B communication. 

The brief required a number of messages to be simplified and presented in a fresh style to achieve cut-through in a sector dominated by photographic creative treatments.


Amadeus tube station billboard
Amadeus branded t-shirt

We put “Behind every journey” at the heart of the advertising campaign, creating a new graphic to represent the complex technology sitting behind a single, customer-facing platform. Initially visualised with a plane, the linear design has the flexibility to be adapted for other methods of transport.

A series of different creative treatments were developed for different audiences, appearing in a variety of Amadeus communication channels. The new concept and iconography has been introduced into supporting e-marketing campaigns and digital communications.

Amadeus travel services illustration
Amadeus event stand