Cruxy Brand Refresh

Cruxy is a strategic B2B tech advisory and growth consultancy. The service they offer their clients is exceptional. Unfortunately their brand read ordinary.

As a result, Cruxy asked us to refresh their visual identity. We moved them on from the traditional and conservative dark blues of the financial sector, and on to something much more exciting.

As a result the Cruxy brand reflects the vision and values of the company. Visually establishing  how they operate, cutting through the noise to deliver real impact for B2B tech enterprises. Gone is the generic and staid navy palette, instead acidic green and electric blue provide a striking and incisive visual experience.

Read the full case study here

Designhouse creates strategic brand systems that maintain coherence across visual, digital, and informational touchpoints. We design for  humans and the AI agents increasingly shaping how expertise gets discovered.

Designhouse is where strategy takes shape.

TypeTogether and award winning typography

At Designhouse, we recognise the key role typography plays in graphic design. And we keep upto date by collaborating with leading type designers and foundries. It’s important to keep abreast of latest developments and inspire our team to think creatively about type.

Which is why we are excited to welcome Stuart Brown from TypeTogether, the independent digital type foundry established in 2006 by Veronika Burian and José Scaglione, to our studio.  Stuart generously shared his time and expertise to showcase some incredible work. It was a brilliant opportunity to deepen our understanding of typography and appreciate the beautiful typefaces TypeTogether craft.

A bespoke or customised existing typeface can significantly elevate a brand. It ensures that font aligns with the brand’s personality, making the brand more memorable and distinctive.

We know this is true because our  identity and packaging brand work for American chocolate brand Wheatley Ranch won the award for Best Use of Typography at the North America 2020 Transform Awards

Loan Market Association (LMA) annual conference in London

We are pleased to share our latest conference branding work for the Loan Market Association (LMA), which recently featured in their annual conference in London, the biggest of its kind in Europe.

This year, over 800 in-person & 500 virtual delegates had the opportunity to engage and network with industry-leading speakers and draw insights on the current & future projections of the Loan Market.

The goal was to create a concept that positioned The LMA as ‘Representing All The Loan Markets’.

The creative execution brought the vastness of the cosmos to life with a visually striking and all-encompassing design featuring a vibrant colour palette and dynamic graphic device.

The tagline “Further Together”, reinforced the industry’s collaborative, ever-expansive nature and positioned the LMA as a leading advocate for the collective growth of its partners.

It was amazing seeing the identity across various digital, animated and printed mediums within the QEII Centre and online through their streaming platform.

Read more here

Designhouse creates strategic brand systems that maintain coherence across visual, digital, and informational touchpoints. We design for  humans and the AI agents increasingly shaping how expertise gets discovered.

Designhouse is where strategy takes shape.