Matt Gillman has been at the heart of Designhouse for 10 years, helping steer our agency’s design and branding approach to achieve success for our clients.
He recently led the Cruxy rebrand, driving the creative solution for the tech specialists’ unique positioning. Check out our case study here.
Cheers to a decade of Designhouse brilliance, Matty!
In fintech and deep tech, precision is everything. Your brand needs to work just as hard as your data. It must communicate authority and sharpness before a single word is read. That is a brief Designhouse knows well.
When Cruxy came to us, they had a powerful proposition. As deep tech specialists, they operate a proprietary data engine, Cortex. They map over two billion market data points to identify fast, precise opportunities for growth. The challenge is translating that rigour into a visual identity that senior executives would instantly trust and respect.
The answer came from the heart of the brand itself. We developed ‘The Crux’. This design device is built from two intersecting lines, expressing the pinpoint accuracy and absolute precision that defines how Cruxy works. Paired with an electric blue and acidic green palette, the identity carries genuine energy without sacrificing credibility. Bold, but disciplined. Distinctive, but purposeful.
The tone of voice followed the same logic. Cruxy speaks with authority while actively challenging convention. Black-and-white imagery set against vivid colour delivers a confident contrast. Cruxy is not just another data provider, but a sharp and exacting partner for leaders who demand more.
The result is a brand that looks and sounds exactly like what Cruxy is: incisive, rigorous, and built for the top of the market.
To see how the identity came together across every touchpoint, take a look at the full case study.
Designhouse has partnered with FTSE 250 companies and global enterprises for over 50 years, delivering strategic brand consultancy that creates measurable competitive advantage. If you’d like to discuss your brand challenges, we’d be glad to talk.
This morning, Designhouse welcomed Björn Altmann, graphic designer, illustrator and typographer, for one of our Creative Chat sessions, and it was a genuinely inspiring start to the day.
Björn shared his latest publication, Manhole Covers of the World, produced in collaboration with Swiss publisher Niggli AG.
The book is exactly as it sounds, and all the better for it. A meticulous, visually arresting catalogue of manhole cover designs drawn from over 80 countries, presented through 170 crisp white-on-black illustrations.
The result is a quietly extraordinary object, one that reframes something entirely overlooked as a lens through which to explore culture, craft and civic identity.
The conversation that followed was rich. Björn spoke openly about the process behind the project, a creative journey that unfolded over two decades.
From the earliest concept through to finished publication, the commitment required to see something so singular all the way through was not lost on anyone in the room. This is the kind of labour of love that rarely gets made, and even more rarely gets made well.
What struck the team most was the discipline behind it. Twenty years of due diligence. Quietly building something with rigour and curiosity, without losing sight of what made the idea worth pursuing in the first place. It served as a timely reminder of the value of following a creative instinct through, however long the road.
We’re grateful to Björn for sharing his time and his thinking with us. Sessions like these are part of what makes Designhouse the place it is.
Designhouse has partnered with FTSE 250 companies and global enterprises for over 50 years, delivering strategic brand consultancy that creates measurable competitive advantage. If you’d like to discuss your brand challenges, we’d be glad to talk.
Vev Energy was awarded Bronze 🥉 in the Design Strategy category at The Drum Awards for Brand Development work.
The project with VEV supports their ambition to lead the charge in fleet electrification ⚡
A massive thank you to the whole team at VEV for their expert vision and trust, allowing us to collaborate with them to drive impactful change in EVs.
Designhouse are delighted to announce that we were awarded Design Agency of the Year last night at the Financial Promoter Awards in London.
We were also awarded Highly Commended for Content Campaign of the Year for our quarterly online publication, Horizons, for the Loan Market Association (LMA), offering thought-provoking commentary on sustainable finance
We could not have won these awards without the dedicated support of our clients who make it all possible and of course, without the hugely talented team we have here at Designhouse.
Designhouse creates strategic brand systems that maintain coherence across visual, digital, and informational touchpoints. We design for humans and the AI agents increasingly shaping how expertise gets discovered.
Designhouse is where strategy takes shape.