30 years on and Fuller’s Brewery brand still going strong
Great to see the pride for our Fuller’s Brewery brand refresh still as strong as ever. More than 30 years after it was first unveiled, and Michael, the man responsible for commissioning the redesign is now retiring.
This is what happens when you invest in design built on solid strategic foundations. No fashionable faddiness, just solid brand identity. The brand identity we created in the early 1990s wasn’t about what looked good that year. It was about understanding the brewery’s heritage and business ambitions. We created a brand that evolved with elegance and authority.
The compounding value of Fuller’s Brewery great design
Trends come and go. Brands built on strategic clarity and design excellence stand the test of time. They build recognition. They deepen loyalty. They deliver lasting value. They create ROI over and over again.
Three decades on, Fuller’s proves the value of brilliant design. Creating an identity with genuine longevity. And that’s the kind of return on investment that really matters!