Sectors: Energy

2024 was a year of considerable range for Designhouse. Across sectors, scales and briefs, the work reflected something consistent: that strong brand strategy, applied with rigour and creative conviction, produces results that matter beyond the studio. Here is some of what we are most proud of.

New Brands Built From The Ground Up

Bring Energy is a pioneer in city-scale sustainable heating and cooling. We handled naming, strategy and identity from scratch. The resulting brand centres on a multi-coloured palette. This reflects the diverse communities BE serves. The name is designed to do more than identify. The word “Bring”, embedded throughout messaging, gives the brand a conversational quality. As a result the brand name will drive communications for years to come.

For Gulf Oil, a brand with over 120 years of global history, we created something entirely new. Reviva, is a coffee brand extension launching into one of the most competitive consumer categories there is. We developed strategic positioning, naming and full identity. As a result, Reviva made its debut at the F1 Monaco Grand Prix. It has since secured partnerships with Swansea Football Club and the Raffles Hotel.

 

Established Brands Taken Forward

We worked with VEV, the fleet electrification company founded by Vitol, the world’s largest independent energy trading business. The output is a contemporary identity built around the interlocked EV letterform. The brand is designed to hold its own in a fast-developing and increasingly crowded sector. The project won at the Transform Awards in April. It was also recognised with a Bronze at The Drum Awards for Brand Development, where the client noted that we combine creative and digital expertise with a genuine sense of being part of their marketing team.

For Cruxy, a deep tech growth consultancy, we developed a brand around The Crux. This ident is a precision design device formed by two intersecting lines, anchored in an electric blue and acidic green palette. The brief demanded a visual language that matched their incisive, data-driven positioning for senior private equity audiences.

TalentMapper  is an  AI-powered talent management platform designed to eliminate unconscious bias. We built a brand around neomorphism principles and a deliberately restrained palette. This stands it apart from a noisy market by playing it quiet, and earning confidence in doing so.

 

Content That Makes The Case

The first edition of the Loan Market Association’s Horizons ESG publication gave us the opportunity to build a brand story around the LMA’s sustainability agenda, drawing on elemental imagery and a flowing design language to communicate a conservation mission in a sector too often dominated by technical language and dense regulatory copy. The work was shortlisted for Content Campaign of the Year at the Financial Promoter Awards, where Designhouse was also shortlisted for Design Agency of the Year.

 

Looking Ahead

In 2024, we worked across sectors. From energy infrastructure to fintech,  consumer brand launches to financial services publications.

What 2024 demonstrated, perhaps more clearly than any single project, is that the principles of strategic brand design are not sector-specific. The thinking that goes into naming a sustainable energy business is not fundamentally different from the thinking required to launch a coffee brand at a Grand Prix, or to give a fintech firm the visual authority it needs in front of private equity. The problems are different. The discipline is the same.

Designhouse works across verticals by design, not by accident. Sector diversity keeps our thinking sharp, prevents the kind of category myopia that produces safe, predictable work, and means our clients benefit from a perspective that is genuinely broader than their immediate competitive set. A financial services brand can learn something from the energy sector. A consumer launch can inform how we approach a B2B identity. That cross-pollination is one of the less visible but most valuable things we bring to a brief.

Wherever the work takes us, the intention remains constant, and ROI is a given. Designhouse is where strategy takes shape.

 

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Designhouse has partnered with FTSE 250 companies and global enterprises for over 50 years, delivering strategic brand consultancy that creates measurable competitive advantage. If you’d like to discuss your brand challenges, we’d be glad to talk.

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